Attendance: In person at Gilbert LLP, 700 Pennsylvania Ave. SE #400, Washington, DC 20003 and virtual via Zoom.

Please arrive by 11:30 AM for lunch. 

Attorneys invest significant time and money attending conferences, association meetings and firm-hosted events — but most leave without a single new business opportunity to show for it. The difference between showing up and actually getting business isn't luck. It's strategy.

In Builden’s practical, engaging style attendees will learn an immediately applicable framework for coaching attorneys to maximize the ROI of every event they attend. We'll cover how to prepare before an event, how to work a room with purpose — from where to stand to how to exit a conversation gracefully — and how to follow up in a way that actually moves business forward. Whether your attorneys are heading to a major industry conference or hosting a happy hour in your conference room, you'll leave with tools and scripts to help them drive revenue immediately.

Speakers: Jocelyn Brumbaugh, Founder, Builden Partners, is a recognized leader in law firm marketing and business development, with more than 20 years of experience driving strategy, counseling the C-suite and building high-performing marketing, business development and communications teams. As the founder of Builden Partners, she helps law firms grow their bottom lines through business development coaching, cohort programs and strategic marketing initiatives. She is a frequent speaker for law firm alliances, bar associations and professional organizations serving law firm administrators and legal marketers

Sue Sassmann, Chief Services Officer, Builden Partners, is a seasoned business development, marketing and services leader with more than 25 years of experience helping law firms drive growth, elevate visibility and deepen client engagement. Known for her collaborative style and ability to turn insights into action, Sue defines and executes Builden’s service delivery model across all disciplines, including creative, digital, media, content and strategy. She establishes and maintains quality standards, workflows and processes that ensure consistent, high-caliber output.

No charge to attend, but registration is required. Event is open to chapter regular members, non-members, and Business Partners.